Privacy Policy

1. Introduction & Data Controller

At iFACTS AB, we value your privacy. This policy explains how we process your personal data when you visit our website or interact with our digital services.

  • Data Controller: iFACTS AB (556474-6476).
  • Address: Skeppsbron 3, 211 20 Malmö, Sweden.

2. What Information We Collect

We collect data from three main sources to ensure the integrity of the service:

  • Information you provide: Name, company, and email address submitted via contact forms or when downloading materials.
  • Automatic collection: Technical data such as IP addresses, browser type, and navigation patterns (click history).
  • Third-party data: In specific cases, we may receive information from external credit reference agencies or technical service providers.

3. Purpose and Legal Basis for Processing

We process your personal data only when there is a specific legal basis under the GDPR:

  • Contract necessity: To fulfil purchase agreements, manage customer relationships, and provide support.
  • Consent: For direct marketing, newsletters, and non-essential cookies.
  • Legitimate interest: For web analytics, fraud prevention, and service improvements.
  • Legal obligation: To comply with the Swedish Bookkeeping Act and product safety legislation.

4. How We Use Your Data

We process your information for the following purposes:

  • Service delivery: To respond to your inquiries and provide the information you request.
  • Website improvement: To analyse how visitors interact with our website in order to improve the user experience.
  • Marketing: To send relevant news and updates, provided that you have given your explicit consent.

5. Transfer to Third Parties & Security

  • Data sharing: We only share data with trusted partners (e.g. cloud hosting providers, distribution partners) who are contractually bound as data processors.
  • Transfers to third countries: Some service providers are located outside the EU/EEA. We ensure that such transfers are protected through the EU Standard Contractual Clauses (SCCs) or adequacy decisions, in order to maintain a level of protection equivalent to that within the EU.

6. Retention Period (How Long We Store Data)

We store your information only for as long as necessary for its intended purpose:

  • Transaction records: Stored until the end of the seventh year after the end of the calendar year in which the financial year was closed, in order to comply with the Swedish Bookkeeping Act (1999:1078).
  • Marketing data: Retained until you withdraw your consent or after 12 months of inactivity.
  • Technical logs: Analytics and session data are normally stored for 12 months.

7. Cookiepolicy

Our website uses cookies to support functionality and marketing:

  • Necessary: Required for the website to function (e.g. login).
  • Analytics: To understand visitor patterns and improve the user experience.
  • Marketing: To provide personalised content and targeted advertising.
  • Management: You may withdraw your consent at any time or block cookies via our cookie banner or your browser settings.

8. Your Rights

Under the GDPR, you have the right to request access to, rectification of, or erasure of your data. You may also object to processing based on legitimate interest or request data portability.

9. Contact Information

For questions regarding your data or to exercise your rights, please contact our Data Protection Officer:

  • DPO: Fredrik Bengtsson
  • Email: Fredrik.bengtsson@ifacts.se
  • Phone: +46 (0)735 217217